Branding
Branding is not just your logo. Good branding is storytelling. Think of just a few iconic brands like Apple, Nike, and Coca Cola. These companies don’t just sell shoes, computers, or soda. They sell lifestyles of achievement, pushing past limits, and challenging the status quo. They sell stories that people identify with in an emotional way. When done correctly, this kind of branding builds strong customer loyalty, and tremendous lifetime value.
Our Approach to Branding
Understand The Story
Discovering your customer personas, marketing demographics, and the story behind your brand allows us to develop messaging that’s laser targeted to your audience’s deepest needs and pain points.
Develop a Brand Strategy
Whether you’re developing a new brand, an existing one, or pivoting completely, we’ll develop specific strategies for storytelling on each channel to help you increase engagement and market share.
Steward the Brand Through Channels
Gone are the days where just having a website is enough. We’ll help you grow brand prominence in all major channels: search, SEO, paid placement, social media, video, as well as traditional print and broadcasting.
Grow the Brand Over Time
Through our digital marketing services, we regularly measure ROI and optimize your communications across each channel based on the rich analytics we receive from search, paid, social, and website analytics.
Ready to get started?
Ready to start your next project, or have questions about our process? Drop us a note or give us a call at (503) 610-8046. We’re happy to answer all your questions.